{"id":60,"date":"2014-03-17T21:56:36","date_gmt":"2014-03-17T21:56:36","guid":{"rendered":"http:\/\/www.luckypony.com\/blog\/?p=60"},"modified":"2017-10-30T20:41:50","modified_gmt":"2017-10-30T20:41:50","slug":"how-to-host-horse-show","status":"publish","type":"post","link":"https:\/\/www.luckypony.com\/blog\/how-to-host-horse-show\/","title":{"rendered":"8 Tips for Organizing a Fun and Profitable Horse Show"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Hosting a horse show is lots of work- but if done well can build a positive reputation for your stable or horse related business, build community among local riders, and may even prove profitable in itself. Your best resource when planning a horse show is guidance from someone who&#8217;s organized a similar event in the past, but we&#8217;ve gathered a few tips to take your show from average to WOW.<\/p>\n<p>Most importantly, remember to think of your riders and entrants as customers- a great show will generate great word of mouth, which ensures future shows will be even more successful!<\/p>\n<p><strong>1. Free Water or Hot Drinks<\/strong><a href=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/blue_ribbon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-177 alignright\" src=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/blue_ribbon.jpg\" alt=\"Young Rider with Blue and Black unique horse show ribbon\" width=\"239\" height=\"399\" srcset=\"https:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/blue_ribbon.jpg 321w, https:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/blue_ribbon-179x300.jpg 179w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/a><\/p>\n<p>Make your riders feel appreciated and ensure riders stay hydrated on hot days by placing a clean trough or muck bucket near the entry gate filled with ice and bottled water. Make sure entrants know the water is free with a sign.<\/p>\n<p>At your local discount club you can purchase 100 bottles of water for under $10, and generally it&#8217;s easy to find a sponsor to cover the cost of drinks and ice. Offer the opportunity to a local trainer or tack store to have a sign on the bucket that says &#8220;free water sponsored by [their business]&#8221; for a small advertising fee.<\/p>\n<p>People are impressed by anything free, and keeping riders healthy and hydrated will help your show run smoothly.<br \/>\n<strong>2. Amp Up Your Ribbons<\/strong><\/p>\n<p>Whether it&#8217;s a rider&#8217;s first show or their 500th, everyone appreciates a ribbon that&#8217;s unique and distinctive. These days most horse shows are awarding increasingly cheaper and smaller <a href=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/ribbons-laying-out-at-show.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/ribbons-laying-out-at-show.jpg\" alt=\"Uniquely Colored Horse Show Ribbons Spice up a Horse Show!\" width=\"249\" height=\"349\" \/><\/a>ribbons, but if you want entrants to pay the premium entry fees needed to make a profit on your horse show, purchasing unique, elegant ribbons is a great way to send riders home happy.<\/p>\n<p>While most horse show organizers purchase from one source, we&#8217;ve sourced ribbons from small business rosette manufacturers for up to 70% less than the prices charged by the major ribbon companies. Our favorite source is BKB Gold Stamp Co, which can be reached at (417) 845-6610. Although they have no website, their color selection and prices have enabled a few years worth of unique and impressive award ribbons for our shows.<\/p>\n<p>Instead of standard blue, red, and yellow try these combos for a guaranteed wow:<\/p>\n<table border=\"0\" frame=\"VOID\" rules=\"NONE\" cellspacing=\"0\">\n<colgroup>\n<col width=\"86\" \/>\n<col width=\"86\" \/>\n<col width=\"86\" \/>\n<col width=\"86\" \/>\n<col width=\"86\" \/><\/colgroup>\n<tbody>\n<tr>\n<td align=\"LEFT\" width=\"86\" height=\"17\"><\/td>\n<td align=\"LEFT\" width=\"86\">standard color<\/td>\n<td align=\"LEFT\" width=\"86\">alternative colors<\/td>\n<td align=\"LEFT\" width=\"86\"><\/td>\n<td align=\"LEFT\" width=\"86\"><\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">1st<\/td>\n<td align=\"LEFT\">blue<\/td>\n<td align=\"LEFT\">turquoise\/black<\/td>\n<td align=\"LEFT\">royal\/navy<\/td>\n<td align=\"LEFT\">turquoise<\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">2nd<\/td>\n<td align=\"LEFT\">red<\/td>\n<td align=\"LEFT\">hot pink\/black<\/td>\n<td align=\"LEFT\">burgundy\/grey<\/td>\n<td align=\"LEFT\">hot pink<\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">3rd<\/td>\n<td align=\"LEFT\">yellow<\/td>\n<td align=\"LEFT\">sunflower\/black<\/td>\n<td align=\"LEFT\">yellow\/orange<\/td>\n<td align=\"LEFT\">gold<\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">4th<\/td>\n<td align=\"LEFT\">white<\/td>\n<td align=\"LEFT\">white\/black<\/td>\n<td align=\"LEFT\">white\/grey<\/td>\n<td align=\"LEFT\">grey<\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">5th<\/td>\n<td align=\"LEFT\">pink<\/td>\n<td align=\"LEFT\">soft pink\/black<\/td>\n<td align=\"LEFT\">pink\/burgundy<\/td>\n<td align=\"LEFT\">soft pink<\/td>\n<\/tr>\n<tr>\n<td align=\"LEFT\" height=\"18\">6th<\/td>\n<td align=\"LEFT\">green<\/td>\n<td align=\"LEFT\">lime\/black<\/td>\n<td align=\"LEFT\">green\/navy<\/td>\n<td align=\"LEFT\">lime green<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>(Based on feedback from my riders who were excited to display a lime green or hot pink ribbon, but weren&#8217;t so thrilled about them being 5th or 6th place, we decided to stop printing placings on the ribbon, adding instead only the show name)<\/p>\n<p><strong>3. Prizes!<\/strong><\/p>\n<p>One thing that excites even hard-to-impress riders are great prizes. Listing some of your prizes on your showbill may be an incentive to draw entries from a wider area.<\/p>\n<p>Lots of show organizers ask their local trainers and tack stores for donations and consider their job done- others may ask a few manufacturers and give up after a few rejections.<\/p>\n<p>Having a good cause helps, such as donating a portion of proceeds to a non-profit organization, or even just using the event to promote a rare breed or discipline but in my experience as both a tack store owner and a horse show organizer, the secret to reeling in great donations is making inquiries to manufacturers <em>THROUGH<\/em> retailers.<\/p>\n<p>Most local tack shops will have their advertising\/sponsorship budget claimed in the first few weeks of the year and are limited in further support they can provide. Manufacturers, however, are often willing to donate products but don&#8217;t generally deal directly with the public. Ask a tack store owner <span style=\"text-decoration: underline;\">with whom you have done at least semi-regular business with previously<\/span>, to contact a few of their popular vendors on your behalf.<\/p>\n<p>Through industry connections, we have always been able to award prizes, give thank-you gifts to volunteers, and still have items left to give away as doorprizes at our shows. If you develop a buying history with local tack stores and lesser-known tack websites like our own, you can call on the help of these professionals to help procure donations from manufacturers.<\/p>\n<p><strong>4. Focus on Fun!<\/strong><\/p>\n<p>It&#8217;s impossible to guarantee every rider will have a good experience, but as organizer you can do your part to encourage a less competitive and more enjoyable atmosphere, while still challenging riders to do their best and challenge themselves and their horses. Some simple ways to encourage a fun environment include finding an announcer who is a bit of a ham, adding some classes to your showbill that are just a bit silly, and hiring a judge who is invested in horsemanship and encouraging riders. Encourage your judge to, as they feel comfortable, speak with riders between classes and provide some feedback to riders who ask.<\/p>\n<p><strong>5. Market to VIP&#8217;s<\/strong><\/p>\n<p>Often, the support of professional trainers or boarding stable owners can heavily influence riders they work with to attend or skip your shows. Show these VIP&#8217;s your appreciation by <span style=\"text-decoration: underline;\">treating<\/span> them as VIP&#8217;s. That may mean help uploading, offering to do some of their entry paperwork for them, or adding simple perks like a free tack stall or free advertising.<\/p>\n<p><span style=\"text-decoration: underline;\">Sale horses<\/span> &#8211; often your VIP&#8217;s will have horses entered who are for sale. It costs nothing to have your announcer announce a horse is for sale when it enters the arena, but can be an appreciated perk (or even a service you can charge for).<\/p>\n<p><strong>6. Encourage Community<\/strong><\/p>\n<p>If a horse show is scheduled tightly and highly competitive, it can be difficult for riders to develop the friendships that lead to long term enjoyment of horse showing. Here are a few tips to encourage more community:<\/p>\n<p>a.<span style=\"text-decoration: underline;\"> Set an example,<\/span> though you&#8217;ll be really busy on show day, make a note to congratulate winners and encourage riders having an off day. Make sure your volunteers running the gate and awarding ribbons understand that&#8217;s an important part of their job.<\/p>\n<p>b. <span style=\"text-decoration: underline;\">Start a little later<\/span>. Often horse shows start at the crack of dawn But starting your show at 9:30- or just starting with less popular classes- is a good way to give riders a chance to warm up with a little less stress.<\/p>\n<p>c. <span style=\"text-decoration: underline;\">Take a lunch break<\/span> and provide food and seating. Hard working riders and horse show moms appreciate a mid-day break. Make sure food is close\/accessible and more than just processed chips\/pop\/etc. Consider a caterer to bring in barbeque or sandwiches and fruit.<\/p>\n<p><strong>7. Get a Photographer<\/strong><\/p>\n<p>Though you might not think your show is pro-photographer worthy, even a small show has entrants who would appreciate a great photo of their horse and themselves showing. For some riders, or owners with horse&#8217;s for sale, getting a great photo of their horse with a reasonably nice backdrop could be a huge motivation for attending your show.<\/p>\n<figure style=\"width: 298px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/lp_blog_stallfront.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.luckypony.com\/blog\/wp-content\/uploads\/2014\/02\/lp_blog_stallfront.jpg\" alt=\"A stall decorating contest entry\" width=\"298\" height=\"372\" \/><\/a><figcaption class=\"wp-caption-text\">A stall decorating contest is a fun way to build community and keep the stabling area tidy during an overnight show.<\/figcaption><\/figure>\n<p>Check out local sport or animal photographers in your area. Many may attend your even and take photos at no cost to you- in exchange for you letting entrants know their photos can be purchased online.<\/p>\n<p>Do make sure your photographer is familiar with horses, safe shooting around horses, and what the &#8220;ideal shot&#8221; is for your discipline.<\/p>\n<p><strong>8. Tips on Overnight Shows<\/strong><\/p>\n<p>If you are hosting a 2 day show, or a show with some entries coming in from a distance that requires overnight stabling, treat these riders with some bonuses-<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Stall Decorating Contest<\/span>&#8211; A stall decorating contest is a fun way to make your stabling area fun and interesting to walk through. Award prizes in categories or age groups (i.e. 16&amp; Under &#8211; Most Informative, 16 &amp; Under &#8211; Most Creative, etc).<\/li>\n<li><span style=\"text-decoration: underline;\">Unofficial Dinner<\/span> &#8211; Publish in your showbill that anyone coming in the night before can meet for dinner at a local restaurant at a certain time, once their horses are settled at the stables. This is a great opportunity for you as show organizer to greet and get to know entrants, as on show day you&#8217;ll likely be too busy to chat much.<\/li>\n<li><span style=\"text-decoration: underline;\">Farthest Traveled Reward<\/span>, if doing a show with a significant number of entries traveling in from our of state, a Gas Gift Card awarded to the entrant traveling the farthest can be a much appreciated prize.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>W<\/strong>ith these 8 tips plus a prepared and courteous show staff, your show is sure to be a success and get your entrants talking! Don&#8217;t be discouraged if your first event is not as profitable as you&#8217;d hoped- word of mouth will drive increased entries and ensure long term success.<\/p>\n<p>&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>&nbsp; Hosting a horse show is lots of work- but if done well can build a positive reputation for your stable or horse related business, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.luckypony.com\/blog\/how-to-host-horse-show\/\" title=\"8 Tips for Organizing a Fun and Profitable Horse Show\">[&#8230;]<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n<\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2,9],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-diy-tutorials","category-showing-and-competition"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p4kBfF-Y","_links":{"self":[{"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":11,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions\/293"}],"wp:attachment":[{"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luckypony.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}